Torill Iversen

Om ledelse, IKT og sånt

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Part 2:… hunting the triggers E2.0

For not Norwegian readers (this is part 2 of a post i have written ( the first in Norwegian)). The topic is around my fascination and hunt for the triggers/motivation people have for blogging, sharing, and creating knowledge online (web 2.0)

The hypothesis is that traditional Knowledge management should be replaced by Knowledge Sharing. Knowledge Management (KM)  has been used in many organizations for many years ( 20 ++). But it has not really broken through as the success as it was pronounced to be. As Tom Davenpost is writing in his post ” Enterprise 2.0, the new new knowledge management?” , Quote: Knowledge management was getting a little tired anyway.”

The core issues with KM has been a couple of things:

  • Somebody (one or several) had to take responsibility for the knowledge sharing
  • A infrastructure (or ba), or IT that supports the sharing
  • Involvement and genuine engagement from the employees
  • Strict rules for what to share, and somebody was to approve the sharing (web 1.0..??)
  • The information got lost in databases – hard to find

So – can the use of Web 2.0 inside an organization help on some of this issues? How can the organization motivate for sharing, and what kind of information is worth sharing ?

Back to my triggers – why do people blog, why is “everybody” on FB, why are some people not attending to the social sites ( what holds them back- and how to trigger them?)  At lot of questions here  – but again; I am writing this blog as a brainstorming, trying to get an overview on what my topics in my forthcoming assignment on Enterprise 2.0 will be : ) So where to start ?

@jonwold gave me an tips on social behavior yesterday:  BJ Foggs Behavior model. BJ Fogg  argues that to get people the change there are three factors: Motivation, ability and triggers.

Motivation is divided in three parts Sensation (pleasure/ pain) , Anticipation (hope/fear), and Social Cohesion(social acceptance/social rejection).

For better Ability he mentions two paths: training or to make it more simple. Triggers  are : Facilitator, Signal, and Spark, used in the combination with the motivation and ability.

behavior People has changed their social behavior online, especially with web 2.0, no doubt about it. But there are also people who don`t see the use, that has an FB account but never checks it, that use Internet only to read the paper, and mail. And yes – I am talking about young people ( 20-50) ( I`m in the middle there ;)).  To be able to engage these people at work if introducing E 2.0, there has to be a change in behavior and mindset. Bj Foggs model points out some critical considerations an organisation have to take.

As an example: had a break just now – eastern holiday – and had to go with my folks to visit our neighbours  here on the cabin.  She – whom we visited- had tried to make an account on FB, but she had suddenly appeared as  an US citizens in there (joined the network of Hoboken, US) ( she is Norwegian), and by that she gave up. The site was to complicated, and there was to much information to fill inn before she could start. Her motivation was high, but the ability was to low. According to the model she needed a facilitator to get going, which- of course – I became.

Well, that is all for today.. have to gather more thoughts.. probably be back tomorrow 🙂 ( and this is how my eastern holiday goes by..;))